Nasdaq-listed online travel company MakeMyTrip.com has launched Tripalong as a social application developed exclusively for travelers. Tripalong integrates the users’ social networks and maps their travel itinerary to help connect with friends while travelling.

Users can enter the details of their flights on Tripalong and they are notified if they are ‘intersecting’ with members from their social network (who are also Tripalong members). Once users share their flight details they can catch up with their friends who may be on the same flight, at the airport and even in the city they are visiting. The app has been conceptualized and developed in association with TenTenTen Digital Products, a company that helps brands reach out to today's connected customer by creating large, social apps that become brand properties.

L-R Keyur Joshi, Ramesh Srivats, Purab Kohli & Manish Kalra

Keyur Joshi, COO and Co-Founder, MakeMyTrip, said, “MakeMyTrip has always led from the front, using technology and innovation to deliver more power and choices to the traveler. We are extremely delighted to introduce Tripalong to India. This is a social application that will enhance the ‘fun’ quotient of your travel experiences.  A unique platform to engage with old friends and meet new people, Tripalong extends our brand promise of creating Memories Unlimited!”

Ramesh Srivats, MD and CEO, TenTenTen Digital Products, added, "Social networks are more than just new "media". They have changed the very way in which people interact with each other. So there's no point in using them as yet another channel to pump brand messages. In fact, in this world, brands are built by actions, not words. Tripalong helps MakeMyTrip do just this. It's useful and cool and also leverages the customer's own networks to make his or her travel a lot more fun. And the fun has just started. We have lots of features that will be added to Tripalong as we go along, to make it even more powerful and even more useful."