Aamir Khan Productions’ TV reality show Satyamev Jayate’s pre-launch campaign on digital platforms reached about 8.2 crore people and post launch, the total viewership went on to 27.8 crore people in first two episodes, reports HT. The show has also received 20 lakh votes support through SMS.

Meanwhile, the official app for Satyamev Jayate has been released for iOS devices including iPhone, iPad and iPod. The app streams songs and videos and is available on iTunes for $1.99 or Rs 110 approximately and has been developed by Hungama Digital Media Entertainment. Reports say that Satyamev Jayate app has beaten Instagram in Top 25 Apps on the Apple appstore for India.

Since the launch, the show has caught the attention of 1.25 crore Twitter users.  It has been trending on the micro-blogging website over the last four weeks with each topic — female infanticide, child sexual abuse, dowry and medical malpractice — creating buzz.

On Facebook, it has reached out to 1.4 crore users and garnered 10 lakh fans already, which is higher than the IPL that added 11 lakh fans in three years and KBC that added four lakh fans. The show has received 1 crore hits on YouTube, with over 20 lakh votes of support and over Rs. 1.1 crore in donations (including the contribution of Reliance Foundation) for two episodes.

Uday Shankar, CEO, Star India, says, “Satyamev Jayate has generated unprecedented buzz and impact. While it’s true that at the start, the conversations were around Aamir and the show, online trends show that post the episode, conversations have moved towards the issue and ‘real action’, signaling the stirrings of a movement.”

 “It’s one of the few individual events (media or otherwise) to trend on Twitter for two days with such high levels of conversation. The Internet is a people’s medium and this show has become the people’s brand. This level of impact is not something you can predict or plan for,” added Shankar.