FlyByKnight.in is a website started by former Google India executive Neha Jain, which claims to be a midnight home-delivery service for the residents of Bandra to Andheri in Mumbai. The website will provide soft drinks, water, cigarettes, chocolates, biscuits, chips, chewing gum, Maggi, antacids and even sanitary pads and condoms, between 11pm and 3am from Wednesday to Sunday. The website will levy Rs 50 delivery charge on all orders.

The website is going to start its operations this week. According to Jain, soon after they go live sometime this week, Fly By Knight will begin selling rolls and finger foods. She also hopes to eventually expand the site’s coverage area to other neighborhoods. Neha Jain, former Google Analytics and Double Click Consultant at Google India’s Media and Platform Solutions had worked for five and a half years.

FlyByKnight will be competing with NightCall.in, another new site, which also delivers a similar array of snacks and drinks plus a much larger variety of cigarettes to those living in South Mumbai. Unlike FlyByKnight, NightCall operates only on weekends, from Friday to Sunday, between 11pm and 4am.