Digital Conversation
Mobile, Video and Vernacular are going to grow 5x in next 2-3 years: Sandeep Amar
Sandeep Amar, Chief Executive Officer, India.com Web Portal Private Limited
 
13 Apr 2016

Sandeep Amar is the Chief Executive Officer at India.com Web Portal Private Limited, where he is responsible for managing the P&L, strategy, sales, editorial, product management, technology, UI/...

Digital Conversation
Want Indians to be hooked to HOOQ
Salil Kapoor, MD, HOOQ-India
 
15 Feb 2016

Video-On-Demand could be the next big thing to satiate the entertainment quotient of India’s increasingly digital-savvy youth. What is driving this trend is Indian audiences’ rising demand for on-...

Digital Conversation
"The in-app advertising market is flourishing in India"
Rohan Patil, Managing Director, AppLift India
 
31 Dec 2015

Mobile advertising has been one of the fastest growing among new industries since its inception, and India, though at a nascent stage, is not far behind. According to a FICCI-KPMG 2015 report,...

Digital Strategist Take
The planner is like the concert master in a orchestra bringing the symphony of marketing tunes to life
Sanchit Sanga, Chief Digital Officer - Asia Pacific, Mindshare
 
20 Oct 2015

Sanchit Sanga is the Chief Digital Officer for Mindshare in Asia Pacific & consults world’s top marketers on establishing their digital businesses for future ready business models. His...

Digital Strategist Take
Data and analytics will drive significant portion of media strategy
Vishal Chinchankar, Digital Head, MEC India
 
14 Sep 2015

Vishal Chinchankar is the Digital Head at MEC India, which is owned by WPP and is a founding member of GroupM. Prior to joining MEC, he was heading Prodigi, WPP’s digital production business. An MBA...