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ad:tech announces the theme for its 8th Edition in India

The 2018 edition will focus on ‘THE POST-ADVERTISING ERA,’ where Creativity, Technology, Emotion & Innovation collide

ad:tech New Delhi, the original industry authority for advertising, marketing and media technology in India will host its 8th edition on the 8th and 9th of March 2018 at The Leela Ambience, Gurgaon.  

This year the focus will be on the Post-Advertising Era, where the demand for personalized, meaningful and inspiring brand interactions have led to a new wave of marketing strategies backed by a powerful array of technology platforms.  This shift is the focal point of the Post-Advertising Era, where the creative use of technology is expected to push business ahead and deliver exceptional customer experiences.

Over 100 speakers from the world’s largest brands and agencies will be tackling this year’s theme, and focusing on cutting edge technology and creative innovations that modern marketers can benefit from. Watch out for the Agenda, created under the mentorship of ad:tech’s local Advisory Board  – View members of the Advisory Board here.

“Digital marketing is the fastest growing medium in the country and is expected to be 25% of all advertising expenditures by 2020. ad:tech 2018 will  bring together marketers, creative thinkers, and leading technology experts to make the most of this growth curve” said Jaswant Singh, Country Head, Comexposium India.

He further added “Technology is now playing an important role as marketers’ demand personalized & meaningful engagement with their audiences. Our 2018 show embraces this new journey for our industry’s most progressive practitioners and we’re excited to bring prominent voices from marketing, technology, media to illuminate how brands are approaching these unchartered water

ad:tech New Delhi 2018 will bring together over 6,400 marketing pioneers, innovators and brand trailblazers across regions under one roof in Gurgaon. The show will have 100+ companies exhibiting what’s new and what’s next in AI, IOT, Big Data, Programmatic, Content Marketing, Creative Tech, Mobile Marketing and more.

About AD:TECH India:

ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace.

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