Why marketers should partner with content marketing experts for great marketing outcomes?

Marketing teams in India are increasingly taking the content marketing plunge and rampingup efforts to engage with customers. As they…

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How technology can cater to advertisers’ needs for transparent and efficient mobile ad campaigns

Imagine you’ve just placed an advert into a newspaper for your business. Do you know how many people are going…

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M-learning – The onset of a new era

Mobiles have changed the world as we once knew it. Out of the seven billion people on earth, there are as…

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Productization’ of Analytics

The concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital…

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Effect of 4G rollout on the e-commerce industry

4G i.e. fourth generation is an advanced version of 3G that facilitates its users with mobile broadband internet access.  The…

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Mobile app commerce: the new marketing mantra for brands

The gadget-driven society has embraced smartphone technology whole-heartedly, such that a mobile is enough for people to carry out various…

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The evolving dimensions of mobile marketing

2014 is truly and finally a 'Year of the Mobile’. Currently, there are 116 million smartphone users  in India. Mobile…

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Affiliate Marketing: the booster dose for Indian E-commerce

Like all other major Internet trends, the affiliate marketing industry is also a decade late in the Indian market, but…

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Future of Mobile Marketing and Advertising in India

With the growth of Indian mobile market, the mobile internet advertising segment has also seen a significant augmentation. With an…

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Hopeful of Mobile Gaming in India

This piece is for all those who have come in a little late to the mobile gaming story of India.…

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