CMO Speak

    80-90% of the total marketing budget is allocated to digital marketing this season – Neeraj Chaturvedi

    Neeraj is a highly motivated, visionary and performance-driven marketing executive who has spent the last two decades building brands and…

    “In the next 2 years, we want to be the largest home and furniture brand in India”

    Urban Ladder, one of India’s leading online home decor players, is betting big onthe furniture e-commerce market in India, which…

    “Personalization most important pillar of mobile user experience”

    Mobile phones are fast becoming the dominant medium for online marketplaces in India, which can present an unprecedented opportunity for…

    ‘Over 70% of our traffic comes through mobile phones’

    In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as Amazon, Flipkart and Snapdeal vie for every iota…

    We aim to make our app ‘The App of Choice’ amid the plethora of choices

    Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR and Training), at Oxigen Services India Pvt. Ltd. She has 23 years…

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