“In the next 2 years, we want to be the largest home and furniture brand in India”

Urban Ladder, one of India’s leading online home decor players, is betting big onthe furniture e-commerce market in India, which…

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“Personalization most important pillar of mobile user experience”

Mobile phones are fast becoming the dominant medium for online marketplaces in India, which can present an unprecedented opportunity for…

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‘Over 70% of our traffic comes through mobile phones’

In India's ever-evolving e-commerce space, competition is cut-throat. Key players such as Amazon, Flipkart and Snapdeal vie for every iota…

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We aim to make our app ‘The App of Choice’ amid the plethora of choices

Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR and Training), at Oxigen Services India Pvt. Ltd. She has 23 years…

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All marketing plans are executed with 360 degree view

Shankar Nath is the Senior Vice President of Paytm, India’s largest mobile commerce platform. An alumnus of Indian Institute of…

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We are spending almost 70% of our budget on the digital medium

Kali Charan Shukla is the Vice President – Marketing for Helpchat, formerly known as Akosha. Helpchat, a messenger-based personal assistant…

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The role of a marketer has evolved as a ‘Chief Integration Officer’

Rajiv Bakshi is the Vice President of Marketing for the South Asia region, Discovery Networks Asia-Pacific. He has over 15…

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Data is the key to reach the customers

Satya Mahapatra is the Chief Marketing Officer at Junglee Games, an online gaming and software development company. He has more…

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About 50-60% of our investments actually go into digital medium

Pratik Seal, CMO at Housing, joined the popular start-up from Star TV, where he was the Channel Business Head for…

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In the current age Mobile has become a necessity more than a privilege

Abhik Chakraborti is the Chief Marketing Officer at BedBathMore, an online home furnishing marketplace operated by Encompass Design India Pvt…

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