Bangalore-based Vizury Interactive, a digital marketing technology company, has raised close to $9 million (Rs 48 crore) in its series-B funding. The funding was led by Nokia Growth Partners (NGP) with participation from its existing investors Ojas Ventures and Inventus Capital Partners. The company said the funding would be used to strengthen its presence across Asia, Australia and South America, and step up R&D efforts.

For Nokia Growth Partners, this investment reinforces its commitment to tap the growth of the global advertising technology space. "Vizury's behavioural ad targeting products and intense customer focus position the company well for expansion across a number of regions," said John Gardner, NGP managing partner in the US.

"We see this funding as an endorsement of our approach to strategically partner with our customers and help them drive revenue using a combination of cutting edge technology and enterprise class service," said Chetan Kulkarni, co-founder and CEO of Vizury.

Vizury's digital advertising platform helps analyse digital data, draw meaningful insights and use it to deliver highly pertinent ads on the fly for customers such as Virgin Airlines, Expedia, Jet Airways, and MakeMyTrip.