SETU Software Systems, an information access technology focused start-up incubated in IIIT-Hyderabad, has a free social media monitoring and sentiment analysis tool called Veooz.com. According to the company, Veooz (pronounced as views) analyzes the user conversations from different social media networks like Facebook, Twitter, Google+, and Blogs. The tool has already analyzed user conversations on over 500 million topics and boasts a processing rate of 100 million views a day.

The tool presents the pulse of social conversations in the form of Veooz Live Sentiment. It considers all the opinionated posts and offers a real-time measure of social sentiment on a given topic. A Veooz Live Sentiment of +70% means 70% of the opinions are positive. Similarly, if more than 50% of opinions are negative, then a negative rating will be displayed by Veooz.

Incubated by IIIT-Hyderabad, SETU Software is founded by computer science researchers and academicians. The leadership team consists of the two co-founders Dr. Prasad Pingali (CEO) and Prof. Vasudeva Varma (Chief Scientist) and Srini Koppolu (former corporate VP and MD of Microsoft India Development Center) as its Chairman.

"Veooz is a first-of-its-kind free online platform that gives a unified view of the live sentiments, current trends, world's views, and influencers' opinions on any topic of your interest. With veooz.com, you can track social conversations, see the Live Sentiment on any hot topic and even post your opinions to your social networks. We currently monitor Twitter, Facebook, news comments and blogs, with support for other social media platforms coming soon,'' says Dr. Prasad Pingali, CEO, SETU Software Systems.

"With purpose-built powerful crawlers, robust sentiment analysis engine, and advanced Natural Language Processing techniques, Veooz can process massive amounts of data in near real-time and provide the most accurate sentiments. Built on the back of proprietary state-of-the-art technologies, Veooz can rapidly understand and analyze human generated text,'' says Srini Koppolu, Chairman of SETU Software Systems.