Premium lifestyle brand, Van Heusen has partnered with professional online network platform, LinkedIn to run a contest in which LinkedIn members will be asked to identify 10 very fashionable professionals from their network. To execute the contest, a separate social media estate www.fashionableprofessionals.com has been created.

Of all the nominations received, Van Heusen and its panel of judges will pick 10 winners, each of whom will receive wardrobe upgrades of Rs 25000. Each member who nominates will receive a discount voucher worth Rs 500.

“The brand looks at digital medium very seriously and constantly looking at new and exciting ways to connect with its consumers. We feel that the platform like LinkedIn has a lot of untapped potential for brands like us. LinkedIn audience is serious, Professionals and making professionals fashionable is a serious business for us. We intend to do a number of activities around this space going forward.” elaborates Vinay Bhopatkar, Brand Head of Van Heusen on the association with LinkedIn for this.

“LinkedIn’s member base of over 20 million professionals will allow Van Heusen to connect with the right kind of audience for their products. This customised solution for Van Heusen is designed to drive relevant engagement with a member by tapping into their professional network, which in turn leads to higher virality.  LinkedIn allows brands to innovate on the platform while also extending a contextual experience to our members,” said Nishant Rao, Country Manager, LinkedIn India.

With 225 million members worldwide, India ranks second on LinkedIn user base after US.