After Vodafone, Airtel slashed 3G charges, Tata Docomo has also followed suit cutting 2G and 3G data volume based charging (VBC) tariffs by 90 percent. The rates have been reduced from 10 paise per 10 kb to 1 paise per 10 kb. The new rates will be applicable from July 1st for existing as well as new prepay GSM customers across the country.

The company stated that the strategic move will accelerate mobile internet adoption and usage.

The revised tariffs will be applicable on 2G data packs - RC 126 (1.5GB for 30 days), RC 149 (2GB for 30 days) and RC 249 (3GB for 60 days) and 3G data pack – RC 255 (1GB for 30 days). Once customers exhaust their free 2G or 3G data quantum, they can continue to access mobile internet by paying only 1 paise per 10 kb.

This proposition will be applicable even while customers are roaming on Tata Docomo GSM network nationally.

“This will increase data penetration across segments and a 90 percent discount will serve as a customer friendly yet clear differentiator for our customers,” said Gurinder Singh Sandhu, Head Marketing, Tata Docomo.

On June 19th, Vodafone India reduced the 2G data charges by 80 percent for pre-paid and post-paid customers using  ‘Pay as you Go’ basis. The following day Bharti Airtel also slashed data usage charges by 90 per cent for pre-paid subscribers in Punjab and Haryana.