HT Mobile Solutions, the mobile solutions organization from HT Media Ltd. has acquired social media firm, Webitude for an undisclosed amount. With this acquisition, the company will leverage mobile and social media under an umbrella brand Digital Quotient.

As per Vinish Kathuria, COO, HT Mobile Solutions, ‘The Indian digital marketing landscape can be summarized by 3 megatrends - explosive growth in mobile usage, social media and videos consumption. As Digital Quotient, we’re going to be able to offer our clients a rich array of solutions across mobile and social media, and leverage the power of multimedia to help establish a strong, meaningful connect with consumers.’

Santosh Kumar, Co-founder, Webitude said ‘We are looking forward to leveraging the scale and the mobile acumen of the HT group to take our offerings to the next level. While we will retain our identity as Webitude and continue to operate our agency business, we will now also operate as part of the larger group Digital Quotient - where social and mobile will together drive exponentially higher value.’

Girish Mahajan, Co-founder, Webitude said ‘Add to the existing social media capabilities at Webitude, the mobile expertise of HTMobile, and the result is value for clients that very few in this business provide. For our existing team, who has made Webitude the recognizable name it is, this opens a whole new world of possibilities. It also means growth on a personal level, just as the business grows.’

Kathuria added ‘As a media house, the HT group is also now well-positioned to offer advertisers not only the large reach of media like print and radio, but also the engagement possibilities of mobile and social media.’

As per latest estimates for India, there are over 850 million mobile phones, with usage of internet on mobile phones already much higher than that of desktops. Social media is a hugely popular online activity in the country, with Facebook expecting to end the year at over 90 million users and YouTube recently claiming 50 million users in India

Gurgaon based Webitude is a four year old digital marketing agency with major focus on Social Media, and has delivered successful digital solutions to more than 50 brands such as Cleartrip , Intuit, Digivive, Slice, Karbonn Mobile, Himalayan and more.