Multi Screen Media has launched the digital presence of its popular quiz show, Kaun Banega Crorepati (KBC) 2013 website and official mobile application. The app is available at 0.99 USD on iOS and Android platforms. The digital platforms aim to engage users with video content, new features and games.

The company claims that KBCSony.com website has responsive user interface that adapts to multiple screens and displays. When we checked the website has videos promoting the show, web games, online quizzes, contests etc.

The portal will showcase highlights including full episodes, where users can watch last night’s episode. The channel has also created a capsule called AB’s Special, where Amitabh Bachchan will render his poetry and catchy one-liners.

Games like “Globe Quiz”, a globe-like interface where users can scroll around the earth's axis, click on any part of the world and answer a trivia question. The interface allows the user to choose from the KBC characteristic four answers pop-up and it reverts with the correct answer. Then, there is the unique “KBC Web Game”, where users can test their speed and accuracy by playing the game online and stand the chance to win iPADs. The feature allows the user to get a close-to-real experience – they can use all lifelines, score points and grow up the money tree.

Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network commented “Our digital platform is especially designed to give our users much more than what they can get from their television sets – a whole new immersive on-demand second screen experience right at their fingertips. The idea is to bring the KBC experience up close and personal, across multiple platforms, be it mobile, tablet or online.”