SeventyNine, the mobile ad network of Smile Vun Group (SVG), has announced the joining of Chirag Shah as a Co-Founder. Chirag along with the existing co-founder Deven Dharamdasani would be setting and scaling up SeventyNine’s mobile business. Seventynine focuses on video ad formats to enrich user experience. Prior to SeventyNine, Chirag was with Zapak Digital Entertainment Ltd as the Chief Revenue officer.

Manish Vij, Founder- SVG said, “We are extremely pleased to have Chirag Shah onboard. Seventynine currently stands at an interesting juncture and is growing at a phenomenal rate. Chirag’s extensive experience in the digital space would help us further streamline and expand the business."

Chirag Shah said, “Association with Seventynine is a great platform for me professionally as well as personally. Mobile advertising is reforming the digital marketing space; it is a lot more targeted and strategic. Industry data shows that India is leading the mobile ad impression market in APAC in terms of users as well as ad spends. Association with Seventynine is the ideal opportunity to drive trends in the mobile ad space along with fulfilling my entrepreneurial aspirations.”

SeventyNine, launched in February 2012, is the mobile ad network of SVG Group, a joint venture between Manish Vij’s Vun Network and Harish Bahl’s Smile Group. SVG’s other ventures in the digital media space include Tyroo media, DGM, Quasar and Zoomtra.