Hyderabad-based digital advertising agency Ohana Media has launched OhanaQB, an audience marketing platform which enables marketers, publishers and online businesses to understand and discover which audience clusters contribute the most to their business by revenue, profitability and engagement. OhanaQB is a software-as-a-service (SAAS) platform which allows marketers deliver targeted marketing messages to their audience across various digital touch-points like search, display, social and direct traffic.

"The OhanaQB platform was developed in close collaboration with a select set of marketers from a variety of business domains including finance, telecom, ecommerce, travel and pharmaceuticals and these early adopters of the platform helped us refine the product for general availability,” Vivek Sharma, CEO, Ohana Media has said.

According to Shameek Chakravarty, COO, Ohana Media, algorithms in OhanaQB continuously look at audience data and generate automated recommendations to help improve Return on Investment (ROI) from a marketer's perspective. “The platform is integrated across all the digital touch-points including search, display, social media, email and direct website visits. This lets marketers create and deliver relevant cross-channel marketing messages without spending days setting up and optimising campaigns or collating reports from various sources."