NASDAQ listed Rediff.com has revamped its homepage with images and videos in a bid to enhance user experience and improve use and functionality for handheld touch screen devices. The new design has a tiled version having content, video in each tile. The homepage has striking similarity to online scrapbook portal, Pinterest. The top navigation panel has tabs like Home, News, Business, Movies, Sports, Cricket, Get Ahead and News on Mobile.

While clicking on the News tab, multiple tiles appear carrying Headline hyperlinked to the story page, introductory two line text and a picture. Once the headline is clicked upon it takes you to the story page.

The company is also pushing its e-commerce platform through the redesign with a large footprint on the homepage to capitalize on the growing usage of e-commerce platforms in the country.

The company, in a statement, said that the new design is based on user feedback and provides a seamless experience on personal computers and laptops as well as touch screen handheld devices like tablets and smartphones.

Ajit Balakrishnan, Chairman and CEO, Rediff.com said, “The Indian internet user base is quickly moving to consuming our services on various types of mobile devices, whether at home or on the go.  As a result, this transition required us to take a fresh and innovative view of how our users are likely to interact with our portal. Our new tiled interface is a step towards making it easy for a rapidly growing segment of users who access our website from tablet like touch screen devices.  We have also redesigned the site in terms of providing users with the content and imagery they desire on our home page, while adding more e-commerce options, which have been in higher demand from this growing population.”

Rediff.com has recently launched its news app on Android last September, has extended it to iOS, BlackBerry, Windows 8, Java and Symbian operating systems. The company claims to aggregate news from over 30,000 Indian and International sources including big names like Reuters, The New York Times, Washington Post, The Times of India and The Hindu, among others.