Media house Malayala Manorama, which has print, visual and web presence,  has inked a multi-million dollar deal with Adobe Systems to drive digital-transformation initiatives at its digital arm, Manorama Online.

The media house said it will leverage Adobe Marketing Cloud to allow for fast and flexible delivery of content across a wide range of devices and platforms, including mobile and social. The publishing house will also employ Adobe Digital Publishing Suite to make its content available on a wide range of devices and platforms.

Manorama Online's Chief Operating Officer, Mariam Mammen Mathew said, “Manorama Online has a multi-faceted growth plan to enrich the experiences of its customers across the globe and to cater to them through multiple devices as well as social media channels. Real time analytics on customer preferences is critical for web content. Adobe's rich history in the Media & Publishing industry and capabilities brought forth by the Adobe Experience Manager and other tools are to give us the competitive edge we need on the Web."

The agreement will help Malayala Manorama integrate different news sources and deliver it seamlessly across mobile, web and social. It will also aid in driving efficiencies across Malayala Manorama’s newsroom enabling content reuse from print to web and mobile.

Umang Bedi, Managing Director South Asia, Adobe said, “We are very excited and proud of this transformational engagement with Malayala Manorama, a brand with a rich legacy of 125 years. Adobe's digital marketing solutions herald a new era for Manorama Online ensuring that it is ready for this next stage in its evolution and will remain leaders in a multi-screen, digital world.”