Bangalore-based Myntra.com has acquired SherSingh.com, the global private label online brand specializing in sports-inspired lifestyle apparel for men and women. As part of the cash cum equity deal, the Sher Singh brand of products will now be exclusively sold on Myntra.com and Shersingh.com.

SherSingh was launched in 2011 by Exclusively.in Inc, which is backed by the investors like Accel partners, Tiger Global and Helion Venture and In February 2012 Myntra had raised $20 million in its third round of funding led by venture capital firm Tiger Global. In total, Myntra has secured $39 million from funding led by Tiger Global. In May 2011, Myntra had raised $14 million in its second round of funding led by Tiger Global and existing investors IDG Ventures and IndoUS Venture Partners. Both the firms have Tiger Global and Accel Partners as their common investors. The company has offices in New Delhi and New York.

With this acquisition, Sher Singh’s senior management team along with its employees will be absorbed into Myntra and will contribute towards strengthening Myntra’s private label portfolio. Myntra will leverage Sher Singh’s fashion and design expertise to strengthen its private label and presence in the US market. Myntra will also maintain Sher Singh’s New York design studio to tap into the latest trends from one of the world’s leading fashion capitals.

Mukesh Bansal, Founder and CEO at Myntra.com said, “We are very excited about this acquisition. Sher Singh’s team has built one of the most innovative and trendy fashion brands which speaks to the global marketplace. We are very confident that this acquisition will significantly enhance Myntra’s fashion and design expertise”.

Sunjay Guleria, Co-Founder and CEO at SherSingh.com added, “We couldn’t have asked for a better long-term fit than Myntra. As the leader in the fashion and lifestyle ecommerce space, Myntra will now expose Sher Singh’s award-winning designs and superior quality to millions of consumers in India and help us create long-term, sustainable brand equity. In addition, our combined merchandising expertise will ensure on-trend, global fashion at affordable prices.”