The Malayala Manorama Group has planned to launch an online pre-shopping guide titled MShopping.com for Kerala in July 2012. The pre-shopping guide will focus on consumer durable products across Kerala and will later add the automobile category as well, reports Afaqs.

MShopping.com will be in English and will cater to anyone interested in buying consumer durable products in the state. The revenue model for the site will be majorly dependent on advertisements, including banner ads and premier listings. Regular listings will be free of cost. The pre-shopping guide will have six categories of products available from different parts of the state for comparison of product benefits, features, dealer discounts and special offers.

Mathew C, Deputy General Manager, Marketing, Malayala Manorama, says, "The biggest difference between Mshopping and other sites will be that we will have lots of dealer partnerships. Kerala is a big market for consumer durables and automobiles and there isn't anyone who focuses on this market in these segments here. Therefore, we decided to fill the demand-supply gap."