HushBabies.com, a baby care products site has acquired MangoStreet.com, a kids wear ecommerce firm, for an undisclosed sum. Following the acquisition, MangoStreet has been discountinued and redirected to HushBabies.com. The company will work to develop private labels and scale up its product portfolio offering. MangoStreet was set up in 2008 by Mohit Yadav and Rahul Yadav, who have now joined HushBabies as business leaders and will report to Sridhar Seshadri, CEO, HushBabies.com.

“E-commerce has picked up significantly. While our core business comes from key Indian cities, big growth is being seen in smaller towns and cities,” Sridhar Seshadri has said. Hushbabies targets parents and parents-to-be, and offers products ranging from baby care items to toys and clothes. At present, it has 15,000 stock keeping units (SKUs) on sale, up from 3,000 SKUs six months ago.

Read more about MangoStreet on LaunchPad