Google’s online streaming platform YouTube might soon roll out its services on television by partnering with the direct-to-home cable providers, stated its global director of platform partnerships, said Francisco Varela, global director of platform partnerships, Google reported ET.

He said India is among the YouTube’s fastest-growing markets and that talks were on with partners to boost usage further. Strategically, YouTube is an important part of Google's revenues, which crossed $50 billion (about Rs 3.1 lakh crore) in 2012. About 6 billion hours of video are watched each month on YouTube and about 100 hours of video are uploaded to the service every minute.

"When we talk to direct-to home providers or television makers or device makers, it's so that you can watch YouTube on every screen you have, in a fully scalable way," Varela said.

He, however, did not divulge the names of DTH providers the company is in discussion with.

Access to DTH subscribers would open up more viewers for YouTube, which has already become a key component of companies' digital marketing and advertising spend. According to Telecom Regulatory Authority of India, there were about 54 million DTH subscribers, at the end of last year.

In India, the main DTH players are Dish TV, Tata Sky, Airtel Digital TV, Videocon D2H, Reliance Digital TV and Sun Direct.

YouTube receives more than 55 million unique monthly users from India, up from 15 million in 2011, a number set to grow as internet and mobile penetration in the country rises.