eInsignia Infosoft Private Limited has launched Badhai.in as a multi-brand eVoucher service, redeemable across a range of leading retail stores and ecommerce portals . These vouchers are delivered electronically over email and phone and recipients can claim these against various affiliates Badhai.in has tie-ups with.

Badhai.in clams to have already tied up with more than 35 brands across fashion, electronics, consumer durables, grocery, restaurants, health services, sports, entertainment and speciality stores. Badhai.in also offers initiatives for the corporate sector like employee rewards, retailer incentives and gifting.

"Gifting in India has always been traditional and cliché. Choices have been limited and there is no way you know the gift was really adored by the recipient. We at Badhai.in felt that this needed to change so that gifting becomes more gratifying. With Badhai.in you are assured of a hassle free shopping experience with a wide variety of options to choose from," said Ajay Pandey, Founder, Badhai.in.

According to Pandey, current options are few and most often than not limited to a certain kind of gift - like stationary, books, electronics or same store vouchers. This is the need gap that the team of Badhai.in is tryingto fulfil.