Bangalore-based Via.com, (previously Flightraja Travels) has entered into an exclusive strategic alliance with Tiger Airways Singapore, one of Asia’s leading low cost carriers, to become a strategic travel agent distributor of Tiger Airways’ tickets in India, Indonesia and the Philippines. This partnership will enable both companies to better serve the burgeoning Indian business and leisure travel market. Via is backed by Indo US Venture Partners and Sequoia Capital and the company has raised $15 million so far.

Via.com operates offline distribution grid with more than 20,000 stores across 2400 cities. Customers will now be able to book flights on Tiger Airways through all these stores. Via.com will offer a complete range of services - from booking of Tiger Airways flight tickets, purchase ancillary products to hotel bookings - providing a vast array of holiday options for the Indian consumer.

Swaminathan, COO, Via.com, said, “We are very excited about partnering with a very reputable airline like Tiger Airways. It is an absolute honour to be the only online travel company to be retailing Tiger Airways’ tickets to beautiful destinations such as Singapore, Australia, and Hong Kong. By doing so, we aim to give the Indian consumer the opportunity to experience Tiger Airways and also to explore these exotic destinations without burning a hole in the pocket by offering them great deals on travel, hotels and holiday packages.”

Kaneswaran Avili, Commercial Director, Tiger Airways Singapore, said, “The partnership with Via.com is strategic as it extends our reach in India, a key market for Tiger Airways. Besides direct flights to Singapore, Tiger Airways provides great connectivity within our wide network of over 50 destinations across 13 countries in the Asia Pacific.  By tapping on Via.com’s extensive pool of travel agents, we are thrilled to offer Indian travellers good value travel deals, greater accessibility and a more convenient payment system. We look forward to building upon our brand presence in this country.”