Info Edge backed online restaurant guide Zomato.com has released its latest television commercial following a crowdsourcing initiative that was conducted in April 2012, reports Campaign India. The winning entry titled 'Koi aakhri khwaaish' was created by a team from Chennai and follows Zomato's “20tomillion” crowdsourcing campaign for the competition.

In the TVC, two men are shown beating up another man and getting him on gun point before asking him for his last wish. He responds to this by asking for Dhokla and Ghatiya. The two men look towards each other wondering where would they get the food items from, before a super appears which reads Zomato.com. The film ends with a voiceover introducing the website.

Deepinder Goyal, Founder and Chief Executive Officer, Zomato.com, said, “At Zomato, we always believe that our users know best. In the recent past, we ran a campaign where we asked our users to blog us their feedback about Zomato.com – it was a smash hit for us and we got invaluable feedback and product iteration ideas from users. On a much bigger scale, we now wanted our users to create innovative TV ads for us and hence we applied the same crowdsourcing logic to this campaign as well.”

Pramod Rao, Vice President, Marketing, Zomato.com, added, "We got over 90 submissions of which we shortlisted seven TVCs. The film will be on-air for a month and this campaign will be on air till September (we may run some of the other shortlists on air before the campaign ends)."