Chinese electronic company Xiaomi Inc has been following a trend of selling their smartphones and accessories exclusively via online retail store Flipkart in India, but now the company announced its plans to launch its own retail website in India.
As reported by Mint, the company is in talks to tie up with various partners in order to launch its own e-commerce website.
However, it may take some time as it can only move forward once it gets approval and the operations are in place. The website is expected to launch in early 2015.
According to Mint, Xiaomi’s e-commerce website will continue to work in parallel with Flipkart.com. The company has also hired a team of 10 people in India and approximately 40 call centre employees who’ll be handling the website operations.
When asked about the timeframe, Manu Jain, India operations head at Xiaomi told Firstpost, “It would be very difficult to say. It could happen anytime between the next four to six months.”
According to the Mint report, Xiaomi had registered its local unit by the name, ‘Indian Xiaomi Technology India Pvt. Ltd’ in Bengaluru in October 2014.
Recently, Xiaomi’s Redmi Note has launched in India and it will be available in two variants: 3G dual-SIM, priced at Rs 8999, and a 4G variant priced at Rs 9,999. In an exclusive tie-up with Airtel, the 4G variant will sell in select Airtel retail stores. The registrations for the same are now open on the MI store and the phone will be launched on December 2 as expected.