Times Internet’s augmented realty app Alive recently announced its partnership with Delhi Press, which publishes magazines like Sarita, Grihshobha, Saras Salil among others. The group, which is in its 75th year of publication, also publishes The Caravan , the magazine on politics, culture and business.

With this partnership, Alive marks its foray into vernacular and Hindi print media. Readers of Hindi magazines like Sarita, Grihshobha and Saras Salil would get access to an array of exciting videos, picture stories and other value added content via Alive mobile app.

This partnership will also cover other popular genre magazines from Delhi Press like kids story book Champak, literary magazine Carvan and automobile magazine Motoring.

Commenting on this V. Natarajan, Senior Vice President - Marketing & Corporate Strategy, Delhi Press said, “With Alive AR, we now have a great platform to syndicate print with digital content. We can now offer a wider variety of content in different formats - for example, videos on making a certain cuisine to readers of Grihshobha. We are one of the first publications in Hindi to leverage the augmented reality app. We are sure our readers would love the experience.

Alive app has about 1.5 million downloads and has executed more than 200 augmented campaigns and powers content of  20 leading publications every month with new & innovative augmented reality experiences.