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And the E-commerce festive wars continue; now Flipkart buys Diwalidhamaka domain name
13 Oct 2014

The festive months of September and October are extremely important for e-commerce companies like Amazon, Flipkart, Snapdeal and others.  To capitalize on the festive season sales Amazon kicked off its Diwali Dhamaka sale, while Flipkart called its pre-Diwali sale the Big Billion Day sale.

Amazon tried to put a damper on Flipkart’s big day by allegedly buying the domain bigbillionday.com. So, whenever Flipkart fans would click on the link, they would be directed to Amazon India’s website. Now, it seems that Flipkart has bought the domain name Diwalidhamaka.co.in, which directs users to Flipkart.

The festive season wars among the e-commerce players , Flipkart and Amazon has further intensified as each one tries to grab a larger portion of the market share.

Earlier this week, Flipkart’s Big Billion Day Sale turned into a major PR disaster, which even compelled Founders Sachin Bansal and Binny Bansal to subsequently push out an apology email to its every customer.

In order to capture eyeballs during the pre-Diwali discount bonanza both Flipkart and Snapdeal placed front page ads in the Times of India. In spite of the negative feedback, Flipkart claims it got a billion hits and $100 million of GMV (gross merchandise value) sales in just 10 hours. Snapdeal too was claiming something similar, with sales worth Rs 1 crore a minute.

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Shyam Sundar
14 Oct 2014

I don't agree. I think that this is a very bold move on the part of the companies. It's a dog-eat-dog world and competition is very stiff. Businesses should think out-of-the-box if they want to survive. And any ways what they did is no way illegal, so I don't think there is any problem.

Malvika Mehra
14 Oct 2014

Buying each others domain names to re-direct traffic to their own sites is a very childish move. I think the companies should behave in a more mature manner. This could have a negative impact on the companies image.

Rishabh Gupta
14 Oct 2014

These e-commerce wars are great for customers. We get the best products at the best prices. So I don't think there is any problem with healthy competition. It can only help the company grow bigger.

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