LinkedIn has recently announced that it will now allow users in English-speaking countries to publish on the platform. This means that LinkedIn’s publishing platform is now open to more than 230 million people around the globe.

 In 2013, the professional network had extended this ability to users in the US. LinkedIn says it has already reached 1 million posts till now. LinkedIn members have been publishing over 40,000 posts per week, on average, the company says.

Posting on the official LinkedIn blog, a LinkedIn spokesperson said that this ability would be made available to all 330 million users in the coming months, which will include the option to post in a language of their choice as long as it is supported by LinkedIn. 

In August 2014, it had bought a company called Bizo for $175 million. Bizo developed a business-audience marketing tool that allows marketers to target professionals through display and sponsored content. Fueled by proprietary data management and targeting technology, their platform enables precise and measurable multi-channel marketing programs.

LinkedIn operates on the three principles of identity, network and knowledge, India Country Head Nishant Rao told Exchange4Media. “The idea is for the company to project itself as a premier publishing platform for professionals on the internet. We believe in quality and relevance. Our primary focus is on professionals or what we call the “Prosumer” or professional consumer. It is B2B but it is also premium B2C. We are not mass market and we do not aspire to be,” he had explained.