Mobile media company ValueFirst has acquired Hyderabad-based Way2Online Interactive India Private Limited, which owns and operates Way2sms.com and 160by2.com - in an all cash deal. In January 2012, Way2Online had acquired 160by2.com, a P2P messaging portal based out of Hyderabad with 13 million registered users.

With this acquisition, ValueFirst will cross 50 million profiled registered users, add 40,000 fresh registrations daily and get to 250 crores of revenue this financial year   Post-acquisition, ValueFirst can operate across multiple platforms – Internet, voice, SMS and email.

Kumar Apoorv, CEO, ValueFirst Group said, “V Raju, the founder and CEO of way2sms and his dedicated team have created a great asset that has huge scale, traffic, monetisation and has created excellent engagement with consumers. The potential to build further on Way2sms.com, 160by2.com is immense as ValueFirst can now leverage the huge inventories that these sites have through its large sales infra and 4000 strong client base."

Raju Vanapala, CEO, Way2Online, said, “Over the last year we partnered with ValueFirst on a range of initiatives. Our relationship over a period of time has grown and I am very happy to know that way2sms.com will continue to grow under ValueFirst. The team at ValueFirst has a deep understanding of both the Internet and mobile mediums and I am personally proud that with this strategic sale I have been instrumental in creating the largest digital media company in the country.”