This has been doing the rounds for quite a while now. Infiniti Retail Ltd, a 100% subsidiary of Tata Sons, today made their foray into the ecommerce arena with the launch of CromaRetail.com. CromaRetail.com will house home entertainment systems, small appliances, white goods, computers and peripherals, mobile phones, imaging and gaming software.

The Group is also targeting to reach Rs 2,000 crore turnover within two years. “What we took five years to achieve (turnover of Rs 2,000 crore) in the bricks and mortar model, we believe we will achieve that in online in one-and-a-half to two years due to growing internet penetration and changing buying habits,” said Ajit Joshi, CEO and MD, Infiniti Retail.

“Since the launch of Croma five years ago, we have seen the retail industry evolve into being an integral part of our consumers’ lives and the launch of our ecommerce venture is a natural progression towards delivering growth and trusted service to our users across India. We are excited with the potential and the opportunity online retailing currently offers in India. With the increasing growth in internet penetration and more and more users going online to shop, we feel the time is right for Croma to take the digital leap,” said  RK Krishna Kumar, Chairman, Infiniti Retail Ltd. and Director, Tata Sons.

Ajit Joshi, said “As the No.1 electronic retail brand in the country that has built a strong network of stores, trust with consumers and added value to shopping experiences, the online opportunity for Infiniti Retail has enormous potential. Consumers are increasingly researching their purchases online and our presence in the ecommerce environment brings with it the credibility and superior service of any Croma store.”