In a bid to trim down on brand promoted posts on a user's news feeds, Facebook is now asking companies to pay to advertise every single post, reports the Economic Times. 

The social networking platform will be making a few major changes that will affect the way businesses interact on the platform. 

According to the report, companies will now have limited ability to promote contests or campaigns here and, more importantly, Facebook has banned 'like-gating', which allowed brands to instruct users to like pages as a way to unlock content or enter contests. 

Some firms are planning to set up their own micro-sites and only occasionally advertise on Facebook to redirect to their pages. FMCG firms such as Big Bazaar that spend nearly 30% of their digital marketing budget on Facebook are looking to reinvent strategy altogether by pushing fewer, yet more intelligent posts on Facebook. 

IT company Dell will only post around trending topics on its page in 2015. Facebook assures users that its latest algorithm tweak "will not increase the number of ads". However, it is expected that the move will significantly increase Facebook's ad revenues.The company relies on mobile advertising to 1.12 billion users for 66% of advertising revenue. 

A representative of Facebook India told the Economic Times, "Going forward, as the network grows, advertising will be the predominant way companies will engage with a larger audience and that will increase their targeted reach too."