On-demand digital entertainment store-front Hungama.com has entered into a strategic partnership with online marketplace Snapdeal to offer digital entertainment content to its shoppers. The tie-up between the brands will begin with an offer wherein shoppers on Snapdeal’s mobile app will get access to Hungama’s Premium PRO service free for a period of 9 weeks. 

Hungama PRO, which is a paid premium subscription service, offers users unmatched HD quality music videos with the lyrics of songs, and can be accessed offline without any internet charges. It is also an ad-free app, which further makes for a hassle-free experience. The mobile app is available for download from the Google Play Store and the iOS App Store. Post the initial 9 weeks, the service will later be made available to the users at a price of Rs. 120 per month.

Both Snapdeal and Hungama have been focusing on expanding their leadership position by tapping into developing Tier-II markets. The recent update that brought transliteration features to Hungama’s Android app, and made its apps available in five languages viz. English, Hindi, Tamil, Telugu and Punjabi – an ideal service for Snapdeal’s user base that is spread across 5000 plus cities and towns in India. 

Snapdeal and Hungama are also working on creating more offerings for their users, which will see entertainment options bundled with shopping purchases and are likely to be rolled-out in stages over the next one year. According to a recent IAMAI report, that pegged India’s Internet population at 300 mn by December 2014, Entertainment and Shopping were among the highest drivers of Internet usage on mobile phones – a market that the companies aim to tap into jointly.  

Speaking on partnering with Snapdeal, Mr. Siddhartha Roy, CEO at Hungama.com said, “With music and shopping being among the primary drivers of mobile internet consumption, our tie-up aims to offer users an enhanced value proposition. 2015 is likely to be a vital year for brands to out to Middle Bharat, and tie-ups like this will help our brands to attract a larger share of the consumer’s mind space.” 

“We at Snapdeal are focusing hugely on making sure our customers get a great shopping experience on our app. The partnership with Hungama brings shopping and music together, both are a way of life for Indian consumers. We want to encourage the growing love of apps by providing customers with what they love most – high quality uninterrupted music and awesome deals on the go.” commented Mr. Sandeep Komaravelly, SVP, Marketing at Snapdeal.com