People Group’s matrimonial portal Shaadi.com has reached one million likes on social networking website Facebook. The brand was recently recognized as the World’s Most Engaging Brand that reaches out to over 8,000,000 people each week.
The page is used as a forum to help like-minded people interact and discuss their views on various current issues. It also creates awareness on social issues like dowry, child marriage, women empowerment and save the girl child.
Gourav Rakshit, Chief Operating Officer (COO), Shaadi.com said “As the leader in social media space, we are thrilled to reach this milestone, whilst continuing to maintain high levels of engagement with our global audience. Our Facebook page celebrates all that is special in life, love and marriage and also allows us to directly engage with well-wishers & prospective marriage seekers.”
Shaadi.com has recently launched social game ‘Angry Brides’ in January 2012 which effectively helped generate awareness on the evils of dowry. Through its Anti-dowry campaign, Shaadi.com received overwhelming support from over 600,000 people and leading media in over 35 countries.