In a bid to tap the growing ecommerce market, Coca-Cola India is testing an online store for home delivery of all its products. Coke2Home.com has gone live and is being tested in the Ahmedabad region as per the website. The initiative is launched by Hindustan Coca-Cola, the company-owned bottling entity of the Atlanta-based beverage giant reports Times of India.

"The objective of this initiative is to take advantage of the rapid growth of e-commerce and provide consumers an added avenue of choosing and ordering our beverages. This is a step which is in keeping with Coca-Cola India's efforts of being within easy reach of the consumers. Our entire suite of products become available to the consumer to choose from and a significant drop size provides us with a viable model for door-to-door delivery," said T Krishnakumar, CEO, Hindustan Coca-Cola Beverages."

Presently, mostly food chains like Dominos, PizzaHut, McDonalds and all major restaurants provide home delivery services. This is likely the first a major FMCG company is jumping on to the bandwagon of ecommerce space in India.

Presently, consumer electronics, apparel and lifestyle products are the biggest selling in the Indian online space; however, there has been a surge in grocery e-tailing over the past year.