Former Managing Director at Komli Media for India and Middle East, Pritesh Patel, has joined Facebook India as the Vertical Head for FMCG, Facebook, reported Medianama.

In his role of MD for India and Middle East at Komli Media, Patel was responsible to accelerate strategic business in the India and Middle East markets. Prior to his role of MD, Pritesh handled Komli India’s Ad Network monetization and P&L as Sr. Director and GM.

Apart from Komli Media, Pritesh has been associated with Yahoo! India HUL, P&G, Citibank and The Times of India group (Times Response) in various capacities.

The report says that Facebook told in December that it was looking to expand its sales team, hiring heads for e-commerce, FMCG & Retail business, and Managers for Agency Partnerships and Marketing Communications.  Krithiga Reddy, Director of Online Operations and Head of Office India at Facebook, has re-located to Mumbai in order to concentrate on ad agencies and big clients.