MedPlus Healthcare Services, a Hyderabad-based pharma retail chain, has launched MedplusBeauty.com as an ecommerce store for beauty and personal care products. Customers can choose between ordering and having the products delivered at their homes or pick it from any of the MedPlus stores nearest to them. MedPlus currently operates a network of 950+ stores across 6 Indian states.

The website, which the company claims to be the country’s largest with a catalog of over 1,2000 brands across Indian and international brands on offer, boasts a virtual studio (or a virtual makeover) feature wherein a customer can upload her image and try out various looks, besides doing a before-and-after comparison, before actually buying the cosmetic and personal care products.

Dr. Madhukar Gangadi, Founder and CEO, MedPlus said, "With MedPlusBeauty.com, we see a big opportunity for a platform that overcomes the traditional limitations of brick and mortar like limited availability of products under one roof and absence of convenient payment and delivery options. Our supply chain management and distribution expertise allows us to offer a wider variety of products, competitive pricing and convenience of home delivery and still remain highly competitive."

Dr. Surendra Mantena, COO, MedPlusBeauty.com said, "The launch of MedPlusbeauty.com comes at a time when the industry's potential is close to 500 billion USD and we are confident of reaching out and impacting the lives of millions of people who are looking for convenience while shopping online along with the benefit of fast delivery and value for money.”