Networking site for professional, LinkedIn announced the availability of Sponsored InMail on mobile. A blog post said that with more than half of LinkedIn Inbox page views currently happening on mobile devices, this creates an unprecedented opportunity for advertisers to reach LinkedIn members where they engage the most.

Sponsored InMail will allow marketers to reach targeted audiences with personalized content on LinkedIn.  It will enable marketers achieve a range of objectives including:

• - Generate quality leads
• - Boost awareness and conversions with targeted product and service promotions
• - Promote relevant content such as a infographics, white papers and industry reports
• - Send personalized invitations to events and conferences
• - Build community by driving followers and group membership on LinkedIn

Sponsored InMail is native to the LinkedIn experience.  LinkedIn members are alerted to new Sponsored InMail messages via notification on their homepage and in their LinkedIn Inbox on desktop and mobile, in order to maximize campaign open rates. 

The blog post further said, “Flexible formatting within the InMail allows content and calls to action to be tailored according to campaign objectives.  New mobile optimized features allow for optimal performance of campaigns on iPhone, Android, and mobile web.”