Goibibo, leading B2C, OTA (online travel aggregator), has released a variety of personalization tools on its Android and iOs apps.  These are all “mobile first developments”. Personalization tools comprising of Mobile Sync, FastPay, Traveler's check list, weather and more. This a clearly the first by an OTA in India.

Goibibo is owned by the e-commerce and online travel organisation, ibiboGroup. Ashish Kashyap, Founder and CEO, ibiboGroup, said“At goibibo we are developing with a mobile first philosophy. We are leveraging the true power on mobile, i.e. Personalization & location context”.

In a bid to personlize the traveling experience of the customers Goibibo has come up with several tools that provide the travelers the necessary information on the go. With easy access and relevant information these tools will help the travelers make better travel plans. 

These personization tools include, Checklist, Fare Alerts, GoFastPay, Hotel Shortlist, Mobile Sync and Weather Forcast. Goibibo is among the top 3 online travel aggregator in India. And has been competing in the domestic market with rivals like MakeMyTrip and Yatra.

The India online travel industry in India has a 77% share of the total E-commerce market. According to a Edelweiss report, in terms of gross value of online bookings, the online travel segment in India is about USD 8.4 billion. The scope for growth of the online travel portal is immense.