Global online travel company Expedia has launched its first ever 360 degree advertising campaign including TV commercials in India.  Conceptualized by Lowe Lintas, the campaign focuses on ‘Expedia- one word for travel’, a brand name that works as a binding factor for travelers globally. The campaign has been rolled out nationally across print, digital, radio and television mediums. This year, the company has a marketing spend of Rs 55 to 60 crore.

“The campaign is designed keeping in mind the travel proposition offered by Expedia to consumers in India and globally,” said Manmeet Ahluwalia, Head, Marketing, Expedia India, adding, “Following the brand launch in India last year, we spent over Rs 25 crore purely on local marketing initiatives and experienced a growth of 200 per cent in the business. This year, with a marketing spend of Rs 55 to 60 crore and an aggressive campaign, we are expecting to substantially increase our market share in the segment” he added.”

During the campaign, the company will also be strongly engaging with the blogger community. They have invited article on travel experience and the bloggers sending top 5 entries will get a chance to visit 5 destinations across continents, including London, Sydney, Bellevue, Tokyo and Singapore to experience Expedia’s global presence and scale.