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Bookmyshow aims over $4 million in ad sales in 2015
01 Dec 2015
  • Online ticket booking service Bookmyshow has said that revenue growth accelerated this year, as the company entered 75 new cities and reported an increase in demand for both movie and sporting events tickets, the Mint reported.
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  • Bookmyshow expects to generate up to $4 million in high-margin advertising sales this year, and add more video-related content on its website and app.
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  • “We have seen an acceleration in sales growth this year. Demand for movies has been strong, and we have also seen an increase in growth for non-movie tickets because of (ISL) Indian Soccer League, (IPL) Indian Premier League and tennis," Chief Executive Officer Ashish Hemrajani was quoted as saying by Mint.
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  • Bookmyshow, which generates roughly 60% of its business from movie tickets, is looking to diversify its business.
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  • It is expanding its small but lucrative ads business by adding content around movies and actors, as well as increasing video content on its platforms, the report said. The company has also introduced some new features such as a review and rating machine to improve customer engagement.
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