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Snapdeal to unveil own advertising platform
30 Nov 2015
  • Online marketplace Snapdeal.com will soon roll out its own advertising platform to add another potentially key revenue stream, and reduce dependence on Google and Facebook, the Mint reported.
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  • The move comes more than six months after India’s largest e-commerce company Flipkart acquired AdiQuity Technologies to improve its ads platform, and make advertisements a core part of business.
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  • Snapdeal will unveil its ads platform strategy in phases. Snapdeal Ads will largely revolve around deploying native advertisement formats for product commercials for sellers that can be showcased across its website, mobile site and app. Native advertisements are those that closely match the page content where it appears.
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  • It will help drive discovery of sellers’ products and increase revenue through targeted advertising tools that Snapdeal has developed in-house, Vishal Chadha, senior vice-president of marketing development at Snapdeal was quoted as saying by the Mint.
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  • Banner ads and other formats will be made available in the second phase, which could take three to six months. The company did not divulge any revenue targets or the commission model it plans to launch.
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  • “The advertising tools will help our over-two lakh strong seller community simplify their business journey and boost overall revenue as more users discover their products,” said chief product officer Anand Chandrasekaran.
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  • For small and mid-sized businesses, these online advertisements will be a cost-effective method to boost business, according to Snapdeal.
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