Reliance Entertainment-owned movie-on-demand service BigFlix is going to launch its service in the UK, US and Canada this quarter, to take advantage of the sizeable NRI diaspora there. According to a report in IndiaTelevision.com, The monthly fee is $4.99 and a subscriber can watch unlimited movies.

“These are our primary markets as there is a sizeable NRI diaspora there. Later we will go to markets like Singapore, the Middle East, Australia, Malaysia, Indonesia etc. The good news is that there are no connectivity issues in these three markets," Manish Agarwal, CEO, Reliance Entertainment Digital, has said.

BigFlix will add content in Bengali and other languages. While half the content is Hindi, the focus is also on beefing up Tamil and Telugu content. Reliance has some Malayalam and Bhojpuri content as well. "We have 2000 titles and plan to double it in the next three to four months,” says Agarwal.

BigFix stopped its ad supported model last year in India and had also discontinued its physical stores in the country as it realised that scale wouldn't be possible through this route. "We work with companies like LG, Panasonic as well as with laptop companies like Lenovo and Dell. Our app is preloaded and one can watch films for Rs 249 a month. We have a partnership with Airtel for their movies service. Wherever net inflection is happening, we want to be there,” added Agarwal.