Affle launches rich media and video advertising network Ripple

Mobile media company Affle has launched Ripple,
a rich media and video advertising network. Ripple is an integrated ad network
which offers advertising solutions across all smart screens. According to the
company, Ripple differentiates itself significantly from other ad networks by
having an integrated platform for delivering advertising across all smart
screens. According to Anuj Kumar, Co-founder and

Mobile media company Affle has launched Ripple,
a rich media and video advertising network. Ripple is an integrated ad network
which offers advertising solutions across all smart screens. According to the
company, Ripple differentiates itself significantly from other ad networks by
having an integrated platform for delivering advertising across all smart
screens. According to Anuj Kumar, Co-founder and
CEO, Ripple has attracted advertisers like Samsung, P&G, Star, Business
Standard, Dainik Bhaskar, Beoscope, Bolanews, Sambawa and many more across key
Asian markets.

Left to Right: Anuj Kumar; Anuj Khanna Sohum and Charles Yong

Anuj Khanna Sohum, Founder and Chairman,
Affle Group, said, “Three major consumer and technology trends are leading the
digital revolution in developing markets – increased consumption of video and
rich media over internet, greater penetration of mobile internet on smart
devices, cheaper and faster access to connected wireless networks. Ripple is designed
to leverage these significant trends with the aim to accelerate the digital
revolution globally.”

Anuj Kumar said, “Over the last one year we
have been doing a lot of product level R&D and user research to create the
Ripple platform such that advertising delivered through it will reach the most
relevant consumer, on the most premium content and at the most relevant context
across all smart screens.”

Charles Yong, Chief Technology Officer (CTO),
Affle, said, “We have built some exciting innovations in Ripple like our new ad
engagement unit ‘Storm’ which utilises image search, voice recognition, face
detection like technologies to identify the most relevant context in the
content, to help deliver the most meaningful advertising. Our tests on some of
these innovations have been hugely successful and we have observed significant
increases in user engagement levels through such formats versus the regular
digital advertising formats.”