• Imagine you’ve just placed an advert into a newspaper for your business. Do you know how many people are going to see that advert when it runs? And are you even sure that anyone who sees it bothers purchasing your product or services?
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• The simple answer to all of those questions is no. Though we know that advertising offline works to some extent by raising brand

Meher Sarid is the President-Corporate Affairs (Head Marketing, Communications, HR and Training), at Oxigen Services India Pvt. Ltd. She has 23 years of work experience in the fields of management, brand, design, communication and service excellence.

1. Star Sports - #WontGiveItBack

With the ICC Cricket World 2015 on-going, Star Sports, the official broadcaster of the mega sporting event for Indian subcontinent, is leaving no stone unturned to promote the same. The company in association with Lowe Lintas + Partners has unveiled a youth oriented campaign titled #wontgiveitback. The films have been produced by Nirvana Films.

Sandeep Amar is the Chief Operating Officer at India.com Web Portal Private Limited, where he is responsible for managing the P&L, strategy, sales, editorial, product management, technology, UI/UX, marketing, finance, admin and general operations of the company.