Insights
India’s telecom regulator has barred Internet service providers from offering customers preferential tariffs to access certain content over concerns that it will violate principles of Net neutrality, and in the process, dealt a severe blow to Facebook's free data service plan - Free Basics.
The “Digital India Week” saw top industry houses pledging investments worth Rs 4.5 lakh crore in various technology ventures that can potentially add 1.8 million jobs.
Eminent industry people on Digital India:
On July 1st 2015, Prime Minister Narendra Modi launched the Digital India programme to reform governance through technology. The Digital India vision is centred on three key areas – Digital Infrastructure as a Utility to Every Citizen, Governance & Services on Demand and Digital Empowerment of
Digital marketing is fast coming into its own as a specialised discipline. From the early days of setting up websites left, right and centre and cutting cheques for search engine optimisation, it now encompasses social media, mobiles and apps as powerful new possibilities.
The ‘Digital India’ idea has a slew of start-up and established companies in the technology and e-commerce space excited. They all believe Budget 2015 will be the start of a new era of higher growth. This year the government is focusing on promoting e-commerce, innovation and entrepreneurship.
1. Star Sports - #WontGiveItBack
With the ICC Cricket World 2015 on-going, Star Sports, the official broadcaster of the mega sporting event for Indian subcontinent, is leaving no stone unturned to promote the same. The company in association with Lowe Lintas + Partners has unveiled a youth oriented campaign titled #wontgiveitback. The films have been produced by Nirvana Films.
1. Audi's 'Share your light' campaign
Audi India came up with a unique initiative to make its presence felt last Diwali. The premium car manufacturer collaborated with its fans, and used Diwali as a platform to promote their long association with LED technology, while giving back to the society.
Over the years, rising internet and mobile phone penetration has changed the way we communicate and do business. Digital companies lean heavily on the internet and mobile phone revolution to fundamentally alter the way businesses reach their customers.
The mobile platform is steadily changing the game for all publishers, so much so that everyone from the small publishing houses to the big news publishers are forced to revisit their online content strategy.