Yes Bank has appointed Windchimes Communications to set up and sustain its presence across different social media platforms. According to the bank, it has forayed into social media with a clear agenda of connecting with its audience on all matters financial and to provide any kind of banking assistance for the new age Indian.

Anindya Datta, President and CMO, Yes Bank said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment and clear objective of showcasing Yes Bank as thought leader, a consumer-focused institution.”

Nimesh Shah, Head Maven, Windchimes Communications,“Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”