Online marketplace, SnapDeal has acquired the assets of Shopo.in, a leading online marketplace for Indian designer and handcrafted products.  Shopo’s investors included Sequoia Capital and Sashi Reddi, among other angels. Founded two years ago by Theyagarajan S, Shopo has built an assortment of handcrafted products across categories such as apparel, accessories, home décor, among others.

Kunal Bahl, Co-Founder and CEO, SnapDeal.com said, “The Indian designer and handicrafts market is large but highly fragmented and the demand for such products is tremendous. SnapDeal’s mission is to provide a platform for small businesses across India to be able to sell to consumers nationally. The team at Shopo has built a very strong supply side for niche Indian handicraft and designer products. With this acquisition, we will now provide these unique products at great prices to SnapDeal’s 20 million members, and warmly welcome Shopo’s sellers to leverage SnapDeal’s nationwide reach.”

Theyagarajan S, Founder and CTO, Shopo.in said, “Over the last two years, Shopo has built a unique marketplace for Indian products. The time has come to give the Shopo family a bigger platform. We are delighted to announce an acquisition by SnapDeal, India's largest marketplace and are confident that SnapDeal will give our sellers a larger audience that would love the ethnic and Indian design products that we have.”

In April this year, SnapDeal raised $50 million Series C investment led by ecommerce giant eBay. The other investor participated in the investment are Nexus Venture Partners, Bessemer Venture Partners and IndoUS Venture Partners.