Samsung India has launched a digital campaign titled 'Samsung Galaxy Note II Incredible Art Piece'. The campaign is designed to create a digital art piece that will break the Guinness World Records title for the most artists contributing to a single art piece. The current world record is held by Great Britain with 201,958 contributions. 

The initiative is an invitation to all resident Indians to participate by contributing their creations for the mega art piece. Participants have multiple options available to them to express their creativity and be a part of history in making. They can either log on to Samsung website or visit Samsung Facebook page where an app will help them in creating their masterpiece and submitting digitally.

Consumers wishing to participate can also visit any of the Samsung Digital Plazas, Samsung Smartphone Café's and Samsung Experience Zones, where they can use a Samsung Galaxy Note II to create their digital art piece and submit online. Consumers can also create an art piece offline, scan and email their contributions.

While participants can submit multiple entries, for the official Guinness World Records attempt, only one entry per person/ unique email id will be considered.

Rahul Saighal, Chief Marketing Officer, Samsung India stated, "We are very excited about engaging with our consumers for creating the 'Incredible Art piece' and thereby breaking a Guinness World Records title. At Samsung we value innovation and creativity and the Samsung Galaxy Note II is an incredibly creative device. It is therefore natural that we have launched this initiative using the Galaxy Note II platform .Through this initiative, we are inviting all Indians to come forward and give expression to their creativity.”