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Pepsi to launch mobile phones soon
14 Oct 2015
  • In a curious announcement, PepsiCo Inc said it is working with a licensing partner to market a line of mobile phones and accessories in the next few months, starting with China, a Reuters report said.


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  • The move is seen as both a bit of novel marketing, and a sign of the rising commodization of the mobile phone market.
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  • The food and beverage company, however, has no plans to get into the mobile phone manufacturing business, a PepsiCo spokeswoman said.
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  • "Available in China only, this effort is similar to recent globally-licensed Pepsi products, which include apparel and accessories," the spokeswoman said.
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  • She did not name the licensing partner or give any further details about the phone.
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  • Technology website Mobipicker was the first to report, on October 11, that PepsiCo would release a smartphone, called Pepsi P1, with "decent but not high-end specs" on October 20.
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  • The purported phone would likely feature a 5.5-inch, 1080p screen, 1.7GHz processor and 16GB of storage. It's expected to cost about $205.
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  • The company would well be aware of the fact, though, that Samsung had 21.9% and Apple stood at 14.6% of worldwide sales in this year's second quarter, according to Gartner. All other mobile companies had single-digit shares or less. Therefore, the road ahead for PepsiCo in this segment is no cakewalk.
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  • PepsiCo already has many licensees across a number of categories. Last year, it tied up with companies such as Danish luxury stereo and TV maker Bang & Olufsen, and Italian shoemaker Del Toro for a range of products for its football campaign.

 

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